When I decided that it was time to take everything that I learned from my recent experiences and make it into a website, I knew I wanted to create a brand that really meant something to me. My first decision was to honor my late aunt by naming this passion project after her and so, The Linda Project was born. I couldn’t think of a stronger more courageous woman than her to inspire, encourage, and motivate other women.
From there, I knew that I wanted to create a visual brand to go along with the name. I remember talking to my mom and telling her that I was going to have a really hard time finding an image to represent all this project meant to me. I remember this afternoon vividly. I was sitting on my express bus texting her.
I arrived at the bus’s Park and Ride about 15 minutes before I had to go and pick up Owen, so I decided that I would take a seat at a nearby picnic table and enjoy some afternoon sun and quiet before I had to go and get Owen. After I sat down two beautiful butterflies started flying around me. Almost as if they were doing a dance. I thought it was a bit strange because I had been noticing butterflies all over the place this summer.
As I sat and watched these butterflies “dance” I began to wonder what does a butterfly symbolize? Here’s the exact definition I found sitting on that park bench:
“Butterflies are deep and powerful representations of life. Many cultures associate the butterfly with our souls. The Christian religion sees the butterfly as a symbol of resurrection. Around the world, people view the butterfly as representing endurance, change, hope, and life.”
Tears immediately stinged my eyes and I knew that Linda had brought me the perfect symbol. Her life was full of endurance, hope, change, and life. It was almost too perfect. I got the goosebumps and I knew exactly what my “brand” was.
I was talking to Laura one day and she was telling me about the support group that she was starting and that she too wanted a name and an online space for this group. It didn’t take me long to know that we should join forces and grow The Linda Project. I asked Laura and I was so excited when she accepted.
I told her that I would continue to think on some ideas for a name for the support group and within a day or two I got to thinking again about our symbol the butterfly. I kept thinking on what it means and what it symbolizes. I then thought about how these living creatures come to earth. Everything that they endure before coming out of that cocoon and just like that I knew what the support group should be named and The Cocoon was born. I know God is leading our steps and I truly can’t wait to see where he brings us and what he reveals to us next!
Three items I’m grateful for:
- My friendship with Laura. She picked me up on some of my darkest days.
- Nature – God paints us beautiful pictures everyday.
- Excitement for the first time in a long time for the future.